Tired of standard Instagram promotion tips? Forget about boring hashtags and trivial collaborations! WGG Instagram Ads agency will tell you about 5 unexpected strategies that will help you blow up algorithms and make your audience talk about you. Ready for the Instagram revolution?
- The Reverse Chronology Method: How to Become an Instagram Star at 3 AM
The first method is the “Reverse Chronology Method”. You know when all normal people are sleeping and you’re scrolling through your feed? Well, that’s your time to shine! Post content at the most unusual times – early in the morning or late at night.
Imagine: it’s 3 AM, all your competitors are fast asleep, and you post a juicy post. Who will see it first? That’s right, the same night owls as you! And do you know what all those who are awake at 3 AM have in common? They are all a little crazy and very, very active on social media.
But don’t think that it’s enough to just post in the middle of the night. Your content should match the time – a little crazy, a little mysterious, making you want to immediately discuss it with someone. At night, people are more open, more emotional, and your job is to catch this wave.
- Visual Dissonance Technique: How to Make Followers Rub Their Eyes
The second method is the “Visual Dissonance Technique”. Imagine that you are scrolling through your feed, and suddenly… Bam! Something so unexpected that you can’t help but stop.
The idea is to intentionally disrupt the visual style of your profile. If you are all in pastel colors – bang with a bright red post. If you sell cosmetics – post a photo with a dirty face. The main thing is to evoke the reaction “What is happening in the feed?!”
But be careful! This does not mean that you need to post all sorts of nonsense. Your “dissonance” post should carry a meaning related to your brand or product. For example, if you are a fitness trainer, you can post a photo with a huge cake and the caption “What not to do after a workout”. We guarantee, the comments will explode!
- The strategy of artificial scarcity: how to sell air and remain a hero
The third method is the “Strategy of artificial scarcity”. Remember how in childhood you were not given a toy, and you wanted it even more? Well, we will play on this same feeling, only on Instagram.
Announce limited access to some content or information. For example, “Only the first 100 commenters will get access to a secret master class.” Or “I have information that will change your life, but I can only share it with the 50 most active subscribers.”
The main thing is to create a feeling that if they do not act right now, they will miss out on something incredibly valuable. This will make people active, comment, share your post. And the reach will grow by leaps and bounds!
- The method of provocative questions: how to arrange a battle in the comments and get away with it
The fourth method is the “Method of provocative questions”. Do you know how to make people argue until they’re hoarse? Ask the right question!
Use polls or questions in Stories that touch on controversial topics in your niche. For example, if you’re in the beauty industry, ask: “Is Botox evil or salvation?” If you’re a fitness trainer: “Cardio or strength training – which is more effective for weight loss?”
But be careful! Questions should be provocative, but not offensive. Your goal is to spark a discussion, not a war. And don’t forget to participate in the discussion yourself, adding fuel to the fire of debate.
- The ‘behind the scenes’ technique: how to turn your fuck-ups into fans
And finally, the fifth way is the “Behind the scenes” technique. Do you know what unites all people? That’s right, a love of peeping! So give them this opportunity!
Show the process of creating your product or service, but not in a glamorous way, but as it is – with mistakes, awkward moments, maybe even a little unsightly. For example, if you are a pastry chef, show how you dropped a cake before delivery and how you heroically saved it. If you are a marketer – tell about your epic failure and how you got out of it.
This makes your brand more human, closer to the audience. People love those who are not afraid to show their weaknesses. And believe me, they will share such stories with their friends, increasing your reach.
Here are 5 unexpected ways to increase your Instagram reach in a week. Remember, the main thing is not to be afraid to experiment and go beyond the usual. Now go and blow up this Instagram! And do not forget that you can find much more useful materials on promotion in social networks absolutely free in the blog of the best Instagram Ads Agency in Dubai.
