Capturing leads and converting them into customers, especially loyal ones, is certainly not an easy task. So, businesses have to use various strategies to make that happen. And, if you’ve been researching different marketing strategies, with the aim of creating a brand new one, or improving your existing one, then you must have come across a few concepts that have started sounding quite useful.
Sales funnels, for one thing, have certainly captured your attention, and when you learn more about them, you’ll certainly realize that they are an essential part of every single strategy. But then, landing pages have also started sounding quite interesting, and you have probably come to the conclusion that you can benefit from those tools as well. After all, everyone is talking about them nowadays, so they must really be worth your time.
The thing is, though, you’re wondering whether you need these strategies, and which one of them to employ, as well as how to create them. You’re not sure what the purposes of both of these strategies are, which is why you are wondering whether they are right for you, and which one you actually have to use to your advantage. Let us, therefore, provide you with the answers you need.
Do you Need a Sales Funnel or a Landing Page?
Naturally, we are going to begin with the most basic question here. Do you need a sales funnel or a landing page? You know that these are two completely different strategies, and you’re wondering if you should use one or the other, or if both of them may be necessary.
Well, the answer would be – it depends. These two strategies play different roles in your marketing campaigns. Sales funnels, for starters, are basically visual representations of your customers’ journeys, designed to help you understand the stages you have to take them through in order to turn them into loyal buyers. This makes them suitable for any business out there, and for when you have multiple products and services that you want to introduce to the users, all in one experience.
Landing pages, on the other hand, are suitable if you are looking to entice your visitors to make one specific action, as they are created to minimize distractions and actually encourage the users to make the action you’ve proposed with a compelling CTA. So, they are perfect for quick conversions. If you, however, think that these are two completely unrelated concepts, then you are absolutely wrong.
What am I trying to say with that? Well, when you take a look at Clickfunnels and Leadpages, for instance, you’ll realize that there are tools you can use for creating either a sales funnel or a landing page for yourself. But, as much as you may be tempted to rely just on one or the other, here is the truth. You should rely on both, and thus use both of these concepts to your advantage, because, to put it simply, landing pages are essential parts of sales funnels, so you shouldn’t exactly be doing one without the other.
How to Build a Sales Funnel?
So, you have now understood that you need both of these strategies. Yet, you may not know how to actually create them. What we are going to do, therefore, is talk about those processes and thus help you understand how to create these strategies and use them to your advantage. Let’s start with the sales funnel.
First and foremost, you have to clearly define what it is that you want to achieve with your sales funnel. Do you want to generate more leads, boost your sales, or perhaps promote a specific event? Whatever it is, when you have a clear goal defined, it will be easier for you to actually create a funnel that will work.
Of course, in addition to understanding and defining your goals, you also have to define and understand your target audience. So, create your ideal customer, identify the problems they are trying to solve and their pain points, and then think about what actually motivates them to make purchases. By clearly defining the needs and preferences of your target audience, you’ll be able to create a funnel that will work for them.
Then, you will have to think about the specific type of content that you should be creating for the various stages of the funnel. Lead magnets, for example, are often used in the initial stages to attract your audience. And then, of course, there are the landing pages, as we’ve explained that they are a part of this funnel, as well as e-mail content and other types of online content used to attract and retain visitors, and turn them into customers.
Perhaps the biggest tip I can share is this. Find and take advantage of useful tools that have been designed with the purpose of creating sales funnels for various types of businesses. This way, you certainly won’t go wrong during the creation process. Instead, you’ll get the perfect strategy that will work for what you are trying to achieve.
How to Build a Landing Page?
Let us now proceed towards telling you more about how you can create the perfect landing page. Of course, once again, the best thing to do is rely on those tools designed to help you create these. But, nevertheless, you have to at least be aware of the factors you should consider in the process, and of the elements that a great landing page has to contain.
Once again, it all begins with defining your specific goal, as it will have an impact on the design and the content of the landing page. Then, as you may know already, you will need a compelling headline that will grab your visitors’ attention. It should be followed by a copy that highlights the benefits of what you have to offer, combined with some visual elements that will support your message. Finally, you will need a clear, enticing, and action-oriented CTA, to actually drive your visitors to take the desired action.
